Saturday, April 24th, 2010
The subject of small business web design is interesting for a number of reasons. First of all it provides a template for the kind of work that might be achieved with a larger undertaking. This is some form of experimentation with limited risk. If the trial period goes wrong in the small business, the losses will be very small. This is true when compared to the situation if one was dealing with a big enterprise. Therefore small business website is the foundation upon which we can build lessons and experience for further business practice at a higher level. People who work on the internet should pay specific attention to this issue because they still fall under the category of small businesses.
Initially the small business web design will be looking at maintaining the current capacity while dealing with the specific issues that are required by the customers. For example they might be advocating for a faster service on the basis that the offline business is taking too long to deliver goods and services. It is then expected that the small business web design will respond to this specific issue by speeding up the shopping cart. Some of the issues that are discussed will not be directly related to the website functionality. For example the shopping cart might work well but if the delivery vans are stationary, nothing will come of it.
As the business expands, the small business website will expand with it. The entrepreneur will start thinking of way of growing the production and marketing departments. The complexity of the small business web design will increase to reflect these new priorities. At the same time there will be a desire to maintain something of the old structure and working practices. This is both a good business decision and a means of fighting the resistance to change. If the small business web design is so transformed that the older employers cannot work with it, the benefits will be limited by the sabotage tactics of those employees who are disgruntled.
